Yesterday (10 March) I was with one of my clients, Justin Basini from ALLOW, at the BBC. We had interviews with Radio 4 on the You & Yours consumer programme and then immediately after with Radio 5 Live on the Gabby Logan programme. Doing radio is exhilarating and a lot of fun! We felt the interviews went really well and within a few hours we could already see the impact on visitors to the ALLOW website and in new membership sign-ups.
BBC Broadcasting House visitor pass
Justin Basini, ALLOW
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Well, it’s not every day that you get a splash (on the front cover) in a national newspaper, so I thought that I would write a post about it. This week, Perfect Circle PR generated a story for ALLOW which made the front page of the Wall St Journal in the US and Asia and a double-page spread in the Europe edition. The story was about how data is now a currency, of sorts, in that all companies want data on consumers in order to work out how to market to them more effectively. ALLOW helps people regain control over their privacy and their personal information, making it ideally placed to comment on the web’s increasing threat to individual privacy and the value of data.
The story included many quotes from Justin Basini, co-founder of ALLOW, and a case study of an ALLOW member.
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Gaining media coverage is what the PR business is all about. Whether the objective is to drive traffic, grow a membership base, increase new business inquiries, raise awareness, improve SEO etc. However, it’s important to leverage that media coverage in as many ways as possible. If you glance at your media coverage, get a good feeling about it and then just file it away, then you aren’t doing it justice. You should promote your PR.
Here are some ways that smaller companies can leverage their media coverage to maximum effect:
- Circulate to employees to show that the company has a high profile
- Send to clients/ prospective clients
- Share via social media, such as posting on your facebook page
- Put it on display in office – perhaps in reception, if you have one
- Post on website, in your online media centre
- Use on proposals/ presentations
- Write a blog about it – how the story happened or who the case studies are in the piece
After all, you worked hard to earn that media coverage, so why not show it off!
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