We’re very pleased to announce that we have been appointed as Ellipse’s retained PR agency. Ellipse is an exciting Group Risk provider, which is a challenger brand in a traditional insurance sector. Ellipse does things differently to all its competitors, aiming to challenge the status quo and transform the group risk insurance market by stealth.
Joe Wiggins said: “I’m very excited to be working with Ellipse, which is a company that is shaking up its sector for the benefit of advisers and their clients. The brand positions itself as group risk insurer that is designed in the digital age, for the digital age. This is exactly the type of young, ambitious client that we work best with.”
Perfect Circle takes over from incumbent MHP, and will focus on media relations support, campaigns, social media consultancy and content marketing.
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We’re very proud to announce that we have been shortlisted for a PRCA award for our media relations work for client, ALLOW. The category we have been shortlisted in is the ‘Evaluation Award’ alongside three other agencies, Journalista, threepipe and Weber Shandwick. The awards are announced on 15th November. 
This, and the CIPR shortlisting a few weeks ago, is a fantastic way to celebrate our inaugural year!
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We’re proud to say that we have just been shortlisted for a CIPR PRide award in the ‘Best Use of Media Relations’ category, for our client ALLOW. This is a fantastic way to celebrate our first anniversary of being in business! The entry that we submitted was for the work that we have done launching ALLOW to the world and the coverage that we have gained in publications such as the Wall St Journal, Daily Mail, Sunday Times, Times, Financial Times and Daily Express, to name a few. The submission showed how all of this was done on a very modest budget through the use of creative story ideas.
The awards take place in Brighton on the 11th November, so fingers crossed!
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Perfect Circle PR has been appointed to handle the launch and ongoing PR for new protection insurance portal, The Life Dept. We have been working with The Life Dept for a few months now behind the scenes on its brand proposition and messaging. We briefed trade press journalists and key industry figures this week and the site launches fully to consumers next week.
As part of the overall remit, Perfect Circle PR is providing strategic and hands-on input into the social media activity as well as obviously aiming to get as much media coverage as possible!
The Life Dept is an exciting new entrant into the protection intermediary space and has an innovative slider tool which consumers can use to generate near-instantaneous quotes for a bundle of protection products, across life insurance, critical illness cover and income protection. This has never been done before in the protection market and we think that this tool will really help the overall take up of protection products and particularly customers taking out multiple policies. The Life Dept also differentiates itself from other brokers in that its site is a portal for health and well-being news.
Keep an eye on our results page for coverage that we generate for The Life Dept!
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Perfect Circle PR has been appointed by Bluerock Consulting to raise its profile. Bluerock Consulting is a management consultancy specialising in the financial services industry. It has four practice areas: Banking, Cards, Life & Pensions and Wealth/ Asset Management. Its areas of expertise are primarily the RDR, financial planning tools, simplified advice, distribution channels and direct-to-consumer, as well as cheque replacement and alternative payment methods.
Perfect Circle PR will be positioning Bluerock Consulting as thought leaders by generating media coverage in national and trade press on their chosen areas.
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Yesterday (10 March) I was with one of my clients, Justin Basini from ALLOW, at the BBC. We had interviews with Radio 4 on the You & Yours consumer programme and then immediately after with Radio 5 Live on the Gabby Logan programme. Doing radio is exhilarating and a lot of fun! We felt the interviews went really well and within a few hours we could already see the impact on visitors to the ALLOW website and in new membership sign-ups.
BBC Broadcasting House visitor pass
Justin Basini, ALLOW
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Well, it’s not every day that you get a splash (on the front cover) in a national newspaper, so I thought that I would write a post about it. This week, Perfect Circle PR generated a story for ALLOW which made the front page of the Wall St Journal in the US and Asia and a double-page spread in the Europe edition. The story was about how data is now a currency, of sorts, in that all companies want data on consumers in order to work out how to market to them more effectively. ALLOW helps people regain control over their privacy and their personal information, making it ideally placed to comment on the web’s increasing threat to individual privacy and the value of data.
The story included many quotes from Justin Basini, co-founder of ALLOW, and a case study of an ALLOW member.
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News just in – Joe Wiggins has been nominated in the ‘Provider of the Year’ category at the IFA Life ‘Social Media in Financial Services 2′ awards in November.
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