Perfect Circle PR has been appointed to handle the launch and ongoing PR for new protection insurance portal, The Life Dept. We have been working with The Life Dept for a few months now behind the scenes on its brand proposition and messaging. We briefed trade press journalists and key industry figures this week and the site launches fully to consumers next week.
As part of the overall remit, Perfect Circle PR is providing strategic and hands-on input into the social media activity as well as obviously aiming to get as much media coverage as possible!
The Life Dept is an exciting new entrant into the protection intermediary space and has an innovative slider tool which consumers can use to generate near-instantaneous quotes for a bundle of protection products, across life insurance, critical illness cover and income protection. This has never been done before in the protection market and we think that this tool will really help the overall take up of protection products and particularly customers taking out multiple policies. The Life Dept also differentiates itself from other brokers in that its site is a portal for health and well-being news.
Keep an eye on our results page for coverage that we generate for The Life Dept!Read More